LinkedIn Ads · B2B Lead Generation

The LinkedIn Ads Agency for B2B Teams That Need Sales Conversations

We target the exact job titles and companies you sell to, run campaigns that earn their higher cost per click, and use AI agents to turn form fills into booked sales calls.

Sponsored Content · Lead gen forms · Account-based lists · Thought leader ads

The Problem

LinkedIn Clicks Are Expensive, So Every Wasted One Hurts

Precision at a price

LinkedIn is the one major ad platform where you can target by job title, seniority, company size and industry with confidence. That precision comes at a price. An account with loose targeting, audience expansion left switched on, or a vague offer can spend a month's budget reaching people who will never sign a contract.

Slow B2B follow-up

A director who downloads a guide is not ready for a hard sales call, but if nobody contacts them at all, the lead goes cold in a CRM column. Many companies collect LinkedIn leads and follow up on a fraction of them, days later.

Tight audience, clear next step

OXONTA builds LinkedIn campaigns around a tight audience and a clear next step. We control who sees the ads, match the offer to the buying stage, and connect lead gen forms to AI agents that respond at once, qualify politely and book meetings for your sales team.

Deliverables

What's Included in Our LinkedIn Ads Management

Targeting, creative, tracking and lead handling for B2B campaigns.

Audience definition

Target lists built from job titles, functions, seniority, industries and company size, with exclusions for competitors, students and existing customers.

Account-based lists

Uploaded company and contact lists so ads reach the specific accounts your sales team is pursuing.

Sponsored Content

Single-image, carousel, document and video ads written for a professional feed.

Conversation and message ads

Direct-to-inbox campaigns with a clear single offer, used selectively where they suit the audience.

Thought leader ads

Promotion of posts from your founders or experts, which often earn more trust than brand ads.

Lead gen forms

Pre-filled LinkedIn forms with one or two custom qualifying questions, synced to your CRM.

Insight Tag and conversion tracking

Website tracking, retargeting audiences and offline conversion uploads so pipeline is attributed to campaigns.

Pipeline reporting

Reports that show leads, meetings booked and opportunities by campaign and audience, not only clicks.

How We Work

Our LinkedIn Ads Process

A measured approach that protects budget while we find what works.

01

Define the buyer

We work with sales to define target accounts, titles and the offer that fits each stage of the buying journey.

02

Build and track

We set up audiences, ads, lead forms, CRM sync and the Insight Tag, and check audience sizes before spending.

03

Launch and qualify

Campaigns start with controlled budgets. We review the job titles and companies that actually engaged and remove poor fits.

04

Optimize for pipeline

Budget moves toward the audiences and messages that produce meetings and opportunities.

Proof

LinkedIn Ads Results

This space is reserved for a LinkedIn Ads case study from a named client, with figures you can verify.

Client

[CLIENT NAME]

Challenge

[CHALLENGE]

What we did

[WHAT WE DID]

Results

[CLIENT RESULT]

Ads + AI

How AI Follow-Up Boosts Your Ad ROI

1. Sponsored ad

2. Lead gen form

3. AI agent follow-up

4. Booked meeting

When each lead costs as much as it does on LinkedIn, leaving one uncontacted is the most expensive mistake in the campaign. Senior buyers are busy and rarely reply to a generic email sent two days later.

OXONTA routes each LinkedIn form submission to an AI agent immediately. The first message delivers what was promised, such as the guide or the report, and asks one relevant question. Based on the answers, the agent offers a meeting with the right person on your team and books it into their calendar, or places the lead in a longer nurture sequence if the timing is not right. Your sales team receives a short summary of each conversation before the call. Meetings and opportunities are then matched back to the campaign, so budget follows pipeline.

Every form fill receives a relevant reply within seconds, not days.

Leads are qualified on role, need and timing before a salesperson is involved.

Not-yet-ready leads enter a nurture sequence instead of being forgotten.

Sales receive a conversation summary with each booked meeting.

Who It's For

Who Our LinkedIn Ads Service Is For

LinkedIn suits businesses that sell to other businesses, particularly at higher contract values.

Agencies

Reaching marketing leaders and founders with a specific service offer.

Coaches & Consultants

Executive, leadership and B2B consultants targeting by seniority.

Accounting & Financial Services

Advisory and outsourced finance offers aimed at owners and finance leads.

Insurance Agencies

Commercial and group coverage offers for business decision-makers.

Law Firms & Legal

Corporate and employment practices reaching in-house counsel and executives.

Your industry

See how we adapt ads and AI follow-up to other industries.

FAQs

LinkedIn Ads FAQs

Why are LinkedIn ads more expensive than other platforms?

You are paying for targeting accuracy. LinkedIn knows a member's job title, employer and seniority, and advertisers compete for a relatively small professional audience. The cost makes sense when a single customer is worth a lot to you and you cannot reach that buyer reliably elsewhere.

What kind of offer works on LinkedIn?

Offers that match where the buyer is. Reports, benchmarks, templates and webinars work for people who are researching. Audits, demos and consultations work for people who are evaluating suppliers. We usually run both and retarget the first group with the second.

Can you target specific companies?

Yes. We can upload a list of target accounts and show ads only to chosen roles inside those companies. This works well alongside outbound sales, because prospects see your brand before your team contacts them.

Does it integrate with our CRM?

Yes. LinkedIn lead gen forms sync to CRMs including HubSpot and GoHighLevel, directly or through an automation tool. Leads, conversation notes and booked meetings are written to the contact record.

What budget do I need for LinkedIn ads?

[MY ANSWER]

Need More Qualified B2B Meetings?

Book a free strategy call. We will review your target accounts, your offer and how LinkedIn leads are followed up today.