A Facebook and Instagram Ads Agency That Follows Up Every Lead
We plan, design and manage Meta campaigns that generate inquiries, then our AI agents contact each lead right away so your ad spend turns into conversations and bookings.
Lead forms · Reels & Stories · Click-to-message · Retargeting · Conversions API
Meta Leads Are Cheap to Collect and Easy to Lose
Low intent by default
Facebook and Instagram can deliver a steady flow of leads at a low cost per form. The catch is intent. People on Meta were scrolling, not searching. They tapped an ad, the form filled itself in with their saved details, and a minute later they were watching something else.
Slow follow-up, tired creative
Often the leads are fine and the follow-up is slow. A lead who is called the next day does not remember the ad. Add creative that runs unchanged for months, audiences that overlap, and tracking weakened by browser privacy changes, and results decline while spend stays the same.
Creative plus speed
OXONTA treats Meta as a creative and speed problem. We test new ads every month, give the algorithm clean conversion data through the Conversions API, and connect every lead form to an AI agent that replies while the person still has the app open.
What's Included in Our Meta Ads Management
Strategy, creative, media buying and follow-up from one team.
Offer and funnel strategy
We define what the ad promises, who it is for and what happens after the tap: instant form, landing page, Messenger or WhatsApp conversation.
Ad creative production
Static images, carousels, Reels and Stories ads designed in-house, with copy variations for each.
Structured creative testing
New concepts tested against current winners on a regular schedule, so performance does not depend on one tired ad.
Audience building
Broad, interest, lookalike and customer-list audiences, plus retargeting of video viewers, page engagers and site visitors.
Lead forms with qualifying questions
Instant forms that ask the questions your sales team needs, set to higher-intent mode where volume allows.
Pixel and Conversions API setup
Browser and server-side tracking configured together, with booked appointments sent back to Meta as conversion events.
Click-to-message campaigns
Ads that open Messenger, Instagram DM or WhatsApp, answered by an AI chatbot trained on your services.
Weekly optimization and reporting
Budget shifts, creative refreshes and a clear report on cost per lead and cost per booked call.
Our Meta Ads Process
A repeatable cycle of research, creative, launch and testing.
Research and offer
We study your customers, competitors' ads in the Meta Ad Library and your past results, then agree on an offer worth stopping the scroll for.
Creative and setup
We produce the first set of ads, build the campaigns, and install tracking and the lead follow-up automation before launch.
Launch and test
Campaigns go live with several creative angles. We watch early signals such as hook rate, click-through rate and cost per lead.
Refresh and scale
Winning ads get more budget, weak ones are replaced, and new concepts enter testing every month.
Meta Ads Results
This space is reserved for a Meta Ads case study from a named client, with figures you can verify.
Client
[CLIENT NAME]
Challenge
[CHALLENGE]
What we did
[WHAT WE DID]
Results
[CLIENT RESULT]
How AI Follow-Up Boosts Your Ad ROI
1. Ad tap
2. Lead form or DM
3. AI agent follow-up
4. Booked call
Speed matters more on Meta than on any other channel, because the lead did not plan to inquire. Their interest peaks in the minute after they submit the form and fades quickly.
OXONTA connects your lead forms and message ads to AI agents. A form submission triggers a call or text within seconds. A click-to-message ad opens a conversation that the AI chatbot handles: it answers questions, asks your qualifying questions and offers appointment times. Leads who go quiet receive follow-ups over the following days. Qualified bookings are reported back to Meta as conversions, which teaches the algorithm to find more people like the ones who booked, not just the ones who filled in a form.
Instant-form leads are called or texted while they are still on their phone.
Instagram DMs, Messenger and WhatsApp conversations are answered around the clock.
Leads are qualified before they reach your team, so staff time goes to real prospects.
Booked calls are sent back to Meta to optimize for quality, not form volume.
Who Our Meta Ads Service Is For
Meta works well for visual services and for offers people did not know to search for.
Salons & Med Spas
Treatment-focused creative and consultation offers suit Instagram well.
Fitness & Wellness
Trial, challenge and membership offers aimed at a local audience.
Coaches & Consultants
Lead magnets, webinars and discovery-call funnels.
Real Estate
Listing, valuation and buyer-guide campaigns within Meta's housing ad rules.
Hospitality & Beauty
Seasonal promotions and new-client offers that fill quiet days.
Meta Ads FAQs
Are Meta leads lower quality than Google leads?
They are different. Google leads were searching; Meta leads were interrupted. Meta leads need faster contact and usually a qualifying step. With qualifying questions on the form and immediate follow-up, Meta can produce good appointments, often at a lower cost per lead than search.
Do you create the ad creatives or do I supply them?
We create them. Our design team produces images, carousels and short-form video edits. We will ask you for raw material where it helps, such as photos of your team, your premises and real customer footage, because authentic content tends to outperform stock imagery.
Instant forms or a landing page: which is better?
Instant forms produce more leads at a lower cost because they are easy to complete. Landing pages produce fewer leads that have read more about you. We often run both and compare cost per booked call, which is the number that settles it.
Who owns the ad account and the audiences?
You do. We work inside your Meta Business portfolio as a partner. Your pixel data, custom audiences and ad history remain yours if the engagement ends.
What budget do I need for Facebook and Instagram ads?
[MY ANSWER]
Ready for Meta Ads That Lead to Booked Calls?
Book a free strategy call. We will look at your current ads, your creative and what happens to a lead after they submit the form.