A Performance Marketing Agency Measured on Booked Calls, Not Clicks
We plan and manage your paid channels as one budget, track every lead through to a booked appointment, and use AI agents to make sure no lead is left waiting.
Google Ads · Meta Ads · TikTok Ads · LinkedIn Ads · One budget, one report
Each Channel Reports Success. The Business Does Not Feel It
Three reports, one customer
Run ads on three platforms and you will receive three reports, each claiming credit for the same customers. Google says search drove the lead. Meta says its ad was seen first. Meanwhile the owner looks at the calendar and cannot tell which spend filled it.
Form fills counted as wins
Performance marketing is supposed to mean paying for outcomes you can measure. In practice the outcome measured is often a form fill, which is the cheapest thing to produce and the easiest to inflate. Leads that are never contacted count the same as a customer in the dashboard.
Measured on appointments
OXONTA manages your paid channels against qualified appointments and what each one cost. We set up tracking that follows a lead from the first click to the calendar, move budget between channels based on that, and run the follow-up ourselves through AI agents.
What's Included in Our Performance Marketing
Strategy, media buying, creative, pages, tracking and follow-up as one program.
Cross-channel strategy
A plan for which channels to use, in what order, with what offer and budget, based on where your customers are and how they buy.
Media buying across four platforms
Hands-on management of Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, with budget shared between them, not siloed.
Tracking and attribution
Analytics, pixels, server-side events, call tracking and CRM source fields configured so every lead carries its origin.
Offline conversion feedback
Booked calls and closed deals sent back to the ad platforms, so their bidding systems optimize for customers.
Creative and landing pages
Ad creatives and landing pages produced by our own team and refreshed on a schedule.
Budget allocation
Regular reallocation toward the campaigns with the lowest cost per booked call, and clear rules for when to scale or pause.
Retargeting
Campaigns that bring back visitors and unbooked leads across platforms with a relevant next step.
One dashboard and a monthly review
A single report of spend, leads, bookings, cost per booking and ROAS by channel, discussed with you each month.
Our Performance Marketing Process
Measurement first, then spend, then scale.
Audit and baseline
We review current campaigns, tracking, pages and follow-up, and establish what a lead and a booked call cost you today.
Plan and instrument
We agree on targets, channels and budgets, then build the tracking, CRM pipeline and AI follow-up before increasing spend.
Launch and compare
Campaigns run across the chosen channels. We compare them on cost per qualified appointment, not platform-reported conversions.
Reallocate and scale
Budget moves to what works. New channels, audiences and offers are tested with a defined share of spend.
Performance Marketing Results
This space is reserved for a multi-channel case study from a named client, with figures you can verify.
Client
[CLIENT NAME]
Challenge
[CHALLENGE]
What we did
[WHAT WE DID]
Results
[CLIENT RESULT]
How AI Follow-Up Boosts Your Ad ROI
1. Ads on every channel
2. One lead pipeline
3. AI agent follow-up
4. Booked call
Return on ad spend has two halves: what a lead costs, and what share of leads become customers. Most agencies work only on the first half. Raising the share of leads that are contacted, qualified and booked is often the faster gain, because paid leads that wait hours for a reply often never become conversations.
OXONTA runs both halves. Leads from every channel enter one pipeline, and an AI agent contacts each of them within seconds by call, SMS, WhatsApp or DM. It qualifies against your criteria, books suitable leads into the calendar and keeps following up with the rest. Because the same system records the ad, the conversation and the booking, attribution is based on real appointments. That data flows back to the platforms and into budget decisions, so each month's spend is guided by which ads produced customers.
Leads from all channels are answered by one AI follow-up system.
Contact, qualification and booking rates are tracked alongside ad metrics.
Booked-call data feeds platform bidding and budget allocation.
You see one cost-per-booking figure per channel, in one report.
Who Our Performance Marketing Is For
Best for businesses already spending on ads, or ready to, that want accountability for results.
Salons & Med Spas
Search and social working together to fill consultation calendars.
Home Services & Field Service
Search-led campaigns backed by retargeting and instant call-backs.
Real Estate
Buyer and seller lead flows across Google and Meta.
Healthcare & Dental
New-patient campaigns measured on booked appointments.
Agencies
A paid media and follow-up partner for your own clients.
Performance Marketing FAQs
What is performance marketing?
Performance marketing is paid advertising managed against measurable outcomes such as leads, bookings or sales, as opposed to awareness. Budgets, bids and creative are adjusted continuously based on those results. The quality of the tracking determines how well it works.
How do you decide which channels to use?
We start from how your customers buy. If they search when they have a need, Google comes first. If the service is visual or needs demand to be created, Meta or TikTok lead. For B2B, LinkedIn. We begin with one or two channels, prove the numbers, then add more.
How is this different from hiring a separate agency for each platform?
Separate agencies each optimize their own platform and report their own version of the results. We manage the channels as one budget with one measure of success, and we also run the follow-up, so there is no gap between the lead being generated and the lead being contacted.
What is the minimum ad budget?
[MY ANSWER]
Do you charge a percentage of ad spend?
[MY ANSWER]
Want to Know What a Booked Call Costs You?
Book a free strategy call. We will review your channels, your tracking and your follow-up, and show you where the return is being lost.